Anitra Terrell, M.B.A is the owner of Reflektion Design a textile design and home furnishings company. Based in Los Angeles, California the company creates global chic home décor inspired by textiles from all over the world. What is Global Chic? Anitra defines it as a lifestyle infused with cultural tradition and innovation. A modern art gallery in Brooklyn, New York, a bustling marketplace in Accra, Ghana and a century’s old textile stamping technique native to India. It is the past the present and the future. Her goal is to create culturally rich home décor with a modern twist.
The concept behind Reflektion Design came from Anitra’s frustration when shopping for home décor. She found it difficult to find products “reflective” of who she is, the places she has traveled or the places she aspires to travel to. Reflektion Design was created to fill that void. She believes bringing in a regional or cultural style into your decor is a great way to express the places you love through your home. It can tell the story of where you have been, where you want to go next or simply who you are.
In 2006, Anitra spent five weeks in Ghana, West Africa as a Fulbright Scholar studying International Marketing at the University of Cape Coast. When not studying she could be found in the market places taking in the sights, sounds and wares of the local artisans. “It’s where I felt inspired, alive and connected to the community.” The marketplace was where Anitra fell in love with textiles and learned the art of negotiation. In addition to scholarship she was also there as a textile buyer purchasing textiles for the Boonshoft Museum of Discovery’s permanent collection. This was a pivotal moment in her career one that planted the seed for what later would become Reflektion Design.
In addition, she attributes her passion for textiles/material culture to growing up in Philadelphia, Pennsylvania a city known for its vibrant cultural landscape and her family several of whom are artists (painters/sculptors, seamstresses, fiber artists and musicians). Her first business venture, From Me to You consisted of letter pillows she and her mother sewed while Anitra was in high school.
Her blog, RFLKT on Design is a way of paying homage to her family and talented artisans all over the world. Part blog part inspiration board, RFLKT on Design contains a wide variety of images and articles from pictures of Tuareg women in Niger decorating leather bags to the latest fashion trends using Ankara fabric.
Since 2008, Anitra produced The LDub Experience (The Life’s Work Experience) an online music podcast featuring an eclectic array of music. She believes music like art or furniture is an important element in creating the vibe you want in your home. Soulful House, Bossa Nova, Trip Hop, and Acid Jazz are just a few of the genres of music you can expect to hear.
Launched in late 2013, Reflektion Design allows Anitra to combine two things she is passionate about: entrepreneurship and textiles. She considers herself a material culture junkie with business acumen. In the coming months she plans to roll out several product offerings one of which speaks to the worldly male shopper seeking simple masculine bedding/home décor.
- 2014 Symposium Coordinator: Textile Society of America’s 14th Biennial Symposium
- Event consultant, Smithsonian Museum traveling exhibit, Wrapped in Pride Ghanaian Kente Cloth & African American Identity held at the Boonshoft Museum Dayton, OH
- Textile buyer, Boonshoft Museum- commissioned to purchase textiles for their permanent collection
- Fulbright Scholar: studied international marketing at the University of Cape Coast, Cape Coast, Ghana
- Co-creator, URBAN S.A.F.A.R.I (Sound Adventures for All Righteous Individuals) one of longest running Open Mic showcases in Southeast Virginia
- Author, African Women’s Tales of Freedom in Philadelphia 1815-1854 for the National Park Service
- Volunteer, Ten Thousand Villages- a fair trade artisan retailer
- Masters of Business Administration, Wright State University, Dayton, OH
- Bachelors of Science- Marketing, Norfolk State University, Norfolk, VA
- Relevant coursework in: Interior Styling, Product Development, Textile Design and Art Foundations